Drip is an email marketing platform designed for ecommerce businesses. It offers a range of tools to help online stores build relationships with their customers, increase engagement, and boost sales.
Some of the key features of Drip include email marketing, automation, and behavioral targeting. Users can create and send personalized emails to their customers, set up automated sequences based on customer behavior, and segment their audience based on their interests and purchase history.
One of the standout features of Drip is its focus on ecommerce. It integrates with popular platforms like Shopify, BigCommerce, and WooCommerce, making it easy for users to sync their data and run targeted campaigns.
Drip also offers powerful automation workflows, which allow users to create complex if/then rules based on customer actions. For example, a business could automatically send a follow-up email to customers who abandoned their shopping cart, or offer a discount to customers who haven’t made a purchase in a while.
In terms of pricing, Drip offers a free trial and paid plans start at $19/month for up to 500 subscribers.
Product Features
Forms and Popups
With this feature, you’re not only able to build your lists but also convert drive-by web traffic into loyal, returning customers. Create engaging, dynamic, and on-brand forms that connect with both existing and potential customers.
Begin with pre-created templates and customize each button, style, and font. Coding isn’t necessary.
With the forms and popups feature, you can go beyond SMS and email capture. Other things you can do include showing offers and discounts to customers who have not purchased recently. It is also possible to hide signup forms from your VIPs with behavioral form targeting.
Segmentation and Personalization
The segmentation and personalization feature enables brands to move away from batch-and-blast marketing and instead send hyper-personalized and highly-converting personalized messages. Dynamic segmentation is handy for diving deep into who customers are, their shopping habits, and serving personalized content that talks to them individually.
The tool’s segments update almost instantly, allowing companies to target their customers in real time and with flawless precision.
Email Marketing
Rather than spending more time ”doing emails”, brands can use their time to build client relationships that improve their e-commerce store’s growth using Drip. The platform features an array of pre-built email templates to help users create on-brand emails that’ll turn heads.
Whether it is importing a customer list or setting up workflows, Drip can do it all. You can also send emails to customers who have just bought something or whose carts have been abandoned.
Insights and Guidance
Brands can ace their ecomm marketing with Drip’s insights and guidance. With the Insights and Guidance feature, brands can steer their online business towards better engagement, more conversions, and increased revenue.
Propelling conversions and repeat purchases has never been easier. Drip’s analytics and dashboard provide actionable segment insights that help achieve more consistent sales.
It is easier to understand the performance and revenue of strategies and campaigns instantly – from not only revenue attribution but also who are the most loyal customers and even beyond.
Drip offers unique in-app guidance specifically customized for e-commerce and provides answers to vital planning questions before launching a marketing strategy.
Automation
Effortlessly set up revenue-boosting email workflow that self-run with Drip’s marketing automation. Through automation, brands can begin building relationships with their customers right from the time they join the list, to making a purchase and beyond.
The proven email workflows include;
- Welcome series
- Win-back
- Post-purchase
- Abandoned cart
- Birthdays etc
Use the point-and-click visual workflow builder to seamlessly automate personalized and pre-scheduled sends. Coding isn’t necessary.
Integrations/Platforms
Shopify
Shopify is among the most popular e-commerce platforms to allow customers quickly launch their dream businesses and begin selling to their customers wherever they are. With Drip, brands can keep selling to their customers for many years.
So how can Drip help? Well, the tool helps users not only surface more customer insights but also get personalized recommendations. This goes miles to give marketing strategies a new life with customers and enjoy long-term loyalty.
Magento
Use the combination of Drip and Magento to create customer loyalty. If a brand uses Magento for their shop, they can use Drip to create an efficient repeat purchase magnet. It is easy for brands to nurture relationships, win trust, and deliver memorable experiences that display a genuine understanding of every customer’s needs and wants.
WooCommerce
WooCommerce is the real deal when it comes to selling physical and digital goods online. Combining it with Drip opens up new ways of building customer loyalty for more and more sales for years to come. Turn customer data into a one-of-a-kind client experience that not only builds brand loyalty but also grows sales.
BigCommerce
By connecting Drip with BigCommerce stores in a single click, brands can effectively run proven email marketing playbooks. Drip not only finds the biggest opportunities but also acts as a guide to drive both new and repeat sales with personalized and automated marketing. Building workflows from scratch and guessing the right time to send a win-back email or abandoned cart text is a thing of the past.
Custom Stores
Brands get to enjoy deeper customer insights, more effective marketing, and strategic recommendations once they integrate their custom store with Drip via its world-class API. Custom stores are scalable, customizable, and flexible, and once integrated with Drip, brands can squeeze every bit of value from their custom shop.